savvy - 11:27 pm on Jun 13, 2010 (gmt 0)
I think the question relates more to the core beliefs of your company rather than anything related to the customer or the idea itself.
The question comes down to:
Is your company one that offers it's advice freely to the customer and presumes that the customer has not done their research? Or is your company one that simply quotes on jobs supplied and declines jobs which you don't feel will end in a mutually beneficial result? (presuming that this is the type of result your are generally after)
I'm not saying one is better than the other but I am saying that it's important to have a base position, and stick with it - otherwise you'll find yourself spending hours analyzing every decision. If you're anything like I was you'll end up over thinking things and turning down the project because it becomes too complex/risky.
Internally, I have one line/motto which sums up what my company is about and how it operates. Every decision is measured against the motto. I find this keeps the business on track and makes all of the descisions much easier.
That's my 2cnts anyway :)