Whitey - 2:59 am on Apr 21, 2010 (gmt 0)
That's the problem with quantifying the coverage , when you can't imagine what it could be for.
But i think with larger clients they would require a lot more, especially if they are website dependent business'. Let's say , in the eyes of your client , tactics didn't meet expectations , or tactics were perceived to have led to a drop in revenue. And suppose that client was a blue chip business ?