piatkow - 2:36 pm on Mar 9, 2010 (gmt 0)
mmmm - I had better not buy those red shoes then!
The accepted wisdom about forums is that they monetise badly. For the main site there are too many variables. I have run two sites on the same topic in different geographic areas. One gets clicks on the ads and the other doesn't. I am not sure if the difference is in the demographic (rural and small town against big city) or if it is because the big city as a keyword attracts more off topic ads. Even with some experience behind you it is not always possible to extrapolate.