ronin - 6:26 pm on Mar 8, 2010 (gmt 0)
Is it impossible to do it all oneself?
No, no, not at all. I do everything myself and there are many others here on WW who do as well.
But that, to my mind, is all just "the medium" - I enjoy it, it's a fun hobby for me but I am not under any illusion that this is what brings in audience, views, clicks and sales.