ronin - 6:26 pm on Mar 8, 2010 (gmt 0)

Is it impossible to do it all oneself?

No, no, not at all. I do everything myself and there are many others here on WW who do as well.

I am a bit of a perfectionist when it comes to writing standards-compliant mark-up, cross-platform javascript, elegant CSS, clever PHP etc.

But that, to my mind, is all just "the medium" - I enjoy it, it's a fun hobby for me but I am not under any illusion that this is what brings in audience, views, clicks and sales.