Whitey - 10:34 am on Mar 7, 2010 (gmt 0)

I believe content is king and there are huge gaps out there with opportunities. What's holding the folks back in the verticals i observe is the cost of doing it in both a quality and sustainable way.

Some of the biggest sites i observe , just churn out quality advice to people and it certainly producess a lot of traffic.

The key is to be creative in the way it's built, and how it's useful to users. If you can find a cheap way to do it , even better.