Based solely on this conversation, I think most of you seem to have the perspective of being 'web enablers' who want to earn a generous armchair buck rather than that of business people with good ideas who utilise 'the web', ideally with other channels, as sales or revenue streams.
"I code therefore I must earn" is not a mantra for all. Neither is "build it and they will come".
Have you been outdoors recently? :-)