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---- Mockups considered free, or just the price of doing business?


edacsac - 4:32 pm on Mar 4, 2010 (gmt 0)


Just a thought, let's say you have a picky customer. Your doing logo/branding and site design as part of the service package. What if you just don't get it. What if you can't nail what they want. As a freelancer, you can't provide the branding expertise that an agency with many heads knocking together can.

Ok, so now you've done 5 logo mockups, three site layouts, customer is not happy with anything. You can't charge the customer if all you've done is piss them off, and if you have it in a contract that they must pay you, any reference you get from that customer is not going to be good - if they don't sue you.

This I think is the reason we have $60 template sites, Istock getting into logos, etc. With my above example, customer may be in for $1000 worth of hourly work and will walk away pissed off, no website or logo, with nothing but a $1000 dent in their pocket. And, will have to find someone else and do it all over again.

Ya, we do this to ourselves...


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