rocknbil - 7:17 pm on Feb 7, 2010 (gmt 0)
As someone with 10 years experience in the print industry, I'll ask: do you have experience in prep for printing outside of standard digital printers?
The reason I ask is commercial printing is a whole different animal. Let me give you a common example, a "frequent flier" problem at the printer.
Designers love to "blend things off into nothing." So on your brochure cover, visualize a light gray that blends to the paper midway up the page. What you see on screen is a smooth blend to white.
What you may not know about offset printing is there is a "drop off point" for both black and white points, called a "last printable dot." Generally most offset presses cannot maintain less than a 3-5% dot. So what happens is the blend stops at 3%, forming a noticeable line at the edge of your blend.
Most designers weasel out of this with "I'm a designer, don't ask me to fix your problems for you" (honestly, I have heard this in reaction to a poorly prepared design) when in fact, the problem was designed into the project and an uncompromising designer refused to budge.
A second example is the fact that RGB and CMYK are absolutely not equivalent with very few exceptions. One is colored light, one is reflective color and is complicated by color contamination even under the most controlled conditions. Technical issues like this, and color gamut shifts, dot gain, and stock reflectiveness/color all play an important part in accurate printing results.
These are just two issues, there are many more. My only point is this may introduce more of a liability than an asset if you're not familiar with commercial printing.