ogletree - 8:07 pm on Dec 8, 2009 (gmt 0)
The concept of "ulgy sites sell" is that you can increse sales by making it less pretty. It really has nothing to do with pretty it has more to do with being more useful. Your not tring to make it ugly your just removing pretty things that get in the way. The web is not like TV or Magzines. Most people come to the web with a goal in mind. People use TV and magazines to entertain themnselves and advertisers jump out at them and convince them to do something.