Fortune_Hunter - 9:20 pm on Jul 8, 2009 (gmt 0)

that's pretty much why those awards are totally useless, imho.

I can't disagree with the principle of what you are saying, but at the end of the day isn't all marketing about presenting a certain image to a prospect? For some buyers that is what these awards do; they convey a certain image. For other buyers they could probably care less or know you just bought the award and care even less. Like I said, for some people it will help for others it will have no effect. I can't think of a scenario where it would be a negative.