However as a marketing tool it can be very beneficial. Here is what I mean, in the copy I use on my web site and in print I say "Award Winning Internet Marketer" or "Award Winning Developer" without actually mentioning the award.
that's pretty much why those awards are totally useless, imho. Almost every provider I know has one some award for "best performance" or "best customer service". It's mostly paid for, I guess. Now, if there was some organisation that would really pick those that are outstanding, it could be interesting. Seeing that most are just looking for "what's exactly average today?", it's more than boring for industry professionals and not very helpful to customers.