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engine - 5:05 pm on May 12, 2009 (gmt 0)
By all means, make an application form, but make sure the user knows in advance what info they require to have ready. Sometimes, a simple enquiry form is best.
Besides the security aspect, I would have thought they'd want to capture enough information that wouldn't be a chore for the initial enquirer. Especially if it's in response to an ad. There's nothing worse than finding a form that requires all sorts of information recorded in many different places, taking some time to retrieve. I'll just abandon the form.