midtempo - 11:55 am on May 1, 2009 (gmt 0)

> what have others done to compete in these industry spaces when you are selling a custom developed solution but you are competing against the "toolbox" that is sold for a much lower annual or monthly fee?

changed my custom developed solution into a toolbox. made sure that it was better/more customizable/easier to use/seo friendlier than the other products on the market. gave it free for a year to a couple of industry leading clients, held their hands and smiled nicely whenever they rang. got great testimonials. did adwords campaigns, got reviews in industry journals, joined industry associations, made a professional support site, cold called, emailed, hassled, worked late, lived happily ever after.