maximillianos - 1:54 pm on Apr 6, 2009 (gmt 0)

It is interesting because most main-stream media advertising is run by companies, and there are laws against false advertising.

However many blogs are run by sole proprietorships, (ie - Not really viewed as a company by government for tax purposes) and I would guess many of the advertisement laws may not apply for such entities?

The "blogger" is a new business entity that really only started existing in the last 15 years.... with popularity growing in the last 7-8 years. I'm curious to see where this goes. If a blogger is being paid or compensated for aiding in a marketing campaign of a company, they should have to follow the same rules as any other big brand company that is trying to do online marketing... in my opinion.

Please note that I am not referring to one's right of freedom of speech for folks sharing their opinion free of charge... This is about paid marketers that don't have the same rules as big brand marketing companies... It seems to be a loophole.