Fortune_Hunter - 10:23 pm on Apr 16, 2009 (gmt 0)

SME is small to medium sized business,

Thank you. I noticed you were from the U.K. so I didn't recognize your term. Here in the U.S. we refer to this group as SMB

Campaign creation is defining & creating all the ads and corresponding landing pages ready to launch. Keyword and bids is only a small part of it.

That is what I would call it as well. I just had not heard anyone refer to copywriting as being part of the service before, which to me was the most critical part. I am glad I have someone else who believes this.

any closer to solidifying a price scheme for campaign management?

Yes and No, based on ASPdaddy's comment I am good with the fee for the copywriting and landing page development piece, but now I need to figure out how I will price out the monitoring piece and campaign adjustment part.