BradleyT - 6:59 pm on Mar 25, 2009 (gmt 0)

Culmination of a few good ideas.

Form in the upper right of the page.
Form header is a graphic that shows the white paper/case study they will get after filling it out.
Text below that saying something like, "Free case study with your no obligation quote".
Form field (textarea) with a label of Questions/Comments.
Large form button that says something like, "Download the case study"
Something in the body copy that talks about the case study and how you saved company x, y amount of dollars, and z amount of time by using your services.