DXL - 6:55 am on Feb 17, 2009 (gmt 0)

You havent said if you are using SEO or SEM. If you doing SEO they may not be potential leads in the first place.

SEO, no paid sponsored ads whatsoever.

I would recommend you come up with a white paper, special report, or something else that has an enticing name. Give this away free if people agree to sign up for your newsletter. Then start a drip email campaign to them once they have opt-ed in to get the freebie.

Good idea, I think I'll try this.

are you doing anything else to capture user information, newsletter sign up / free website review are you making people email you/phone you or are you giving them the option to contact you without feeling they are going to need to buy something (i.e. fill in this simple form for a no obligation quote)

I have a submit form on the website, but there's nothing to stress that it's obligation-free. I do have a toll-free number for incoming calls.