aspdaddy - 9:38 am on Feb 13, 2009 (gmt 0)

I think split testing is useful, but when you have a page thats not converting at all, then getting a 2nd opinion or doing the work in cavemans post above is a much more efficient way of solving the problem than split testing.

but if enterprise sites such as google split test why can't we?

If you have an exising page based on sound sales / marketing principles, with good traffic levels converting at say 2% then split testing 1 change at a time is a useful way to figure how to get it to 3%