nealrodriguez - 4:48 pm on Feb 12, 2009 (gmt 0)

There are plenty of people who have been in this game for years & now doing SEM with large budgets that can look at a landing page and say exactly whats wrong with it saving you from time and cost consuming testing. There are also plenty of examples in the top PPC spenders of what works where you can see blatantly the exact same technique used across a variety of sectors

well in order to prevent these conversations from taking too much time... i test.

the typical ways of how you could keep people on a predetermined eye-path and cta and element positioning can be found everywhere. but if enterprise sites such as google split test why can't we? what is so cost and time-consuming about testing? gwo is free, there are other scripts that test landing pages for ppc. what better way is there to invest your web development time than to apply it towards lp optimization that works; based on hard data?

same principle behind split testing your ad copy.