aspdaddy - 7:16 pm on Feb 9, 2009 (gmt 0)

You havent said if you are using SEO or SEM. If you doing SEO they may not be potential leads in the first place.

>>a/b or multi-variate split testing
Just hire someone who knows what works, its much cheaper than split testing on Adwords.

What percentage are you expecting to convert to leads 1% .. 3% ? Have you go the right b2b page types for this - short/log enquiry, info requests, call-backs, whitepaper downloads etc.