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-- Professional Webmaster Business Issues
---- Improving Lead Conversion on a Site


DXL - 6:51 am on Feb 6, 2009 (gmt 0)


Where is your traffic coming from? How much is actual human traffic as opposed to bot traffic? How long are visitors spending on your page (are they even staying long enough to read all your content)? Is your contact information with strong calls to action prominently displayed on the page?

Most of the visitors are human, and coming in via search engines. I don't think my stats reflect how long they are staying on that page, but there are strong calls to actions in multiple places, along with my toll-free phone number.

Do you offer any type of GUARANTEE for your potential clients?

Money back guarantee, although this isn't prominently mentioned on the page in question.

In regards to competitiveness, sometimes it's too low - (too good to be true - cheap), and sometimes what you consider competitive is too high for your visitors budget... I noticed many sites offer a "try us for a bargain" (first month 90% off, etc.) which may be of help in your situation.

I actually provide a ballpark budget range, which reflects that I can handle large-budget projects, but can also accept low-budget ones as well (i.e. lower three figures). It's competitive, but not so low as to give someone the impression that they are getting a templated site.


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