meh.. I don't know about this statement. A website is an ubiquitous part of an overall marketing strategy... The key phrase here being marketing... of which the only purpose is to generate sales. If your customers (large or small) are not super hyped about the idea of an endless flow of prospective leads generated by a 24/7 sales machine -- then you haven't communicated the benefits of professional website marketing. Search marketing is applicable to local and global markets alike.
So 80% of you clients could care less about the prospect of generating pre-qualified leads through their website? Those are some interesting clients.
Search marketing is the single most effective form of marketing today...
"In no other marketing medium is the user more expressly signalling their intent based on that valuable behavioral state of the user"