BeeDeeDubbleU - 6:17 pm on Feb 27, 2009 (gmt 0)

I agree Cyril.

What matters is for whatever he sells, products, services, ads etc, his site comes up with the popular search engines for a given set of keywords or he manages to attract customers via other channels.

You seem to have made the wrong assumption that everyone wants to see ROI from their websites. Actually quite a high percentage of small businesses only need the website for credibility and as Cyril says as something to show clients. Probably about one in five of my clients tell me that they are not really interested in SEO.