reprint - 6:26 pm on Feb 3, 2009 (gmt 0)
A nice twist on this I have seen is to have an established website and market to the visitors. For example, you have a wedding website with visitors and you offer them a set of templates where they can add text, photo etc and it becomes an engagement website, a wedding website and some will continue paying to keep it.
there are examples out there if you look and I think it is profitable both as a standalone and in driving even more traffic to your established website.
Thinking a little outside the box with templated websites can work