HugeNerd - 3:08 pm on Dec 17, 2008 (gmt 0)

Ok, so let's look at this topic through a different lense -- How do you evaluate an idea and determine whether or not to green light or deep-six it?

1) Metrics: Compare ROIs if at all possible. A simple cost-benefit analysis; which of your ideas will have the most immediate impact on your site.

2) Common Sense: Is it something you can do easily with the resources available or will it require significant investment of outside resources?

others?