skibum - 5:38 am on Dec 22, 2008 (gmt 0)

Ugly site sell and often times sell a lot. Technology has changed a lot but people change and adapt to it much more slowly.

IHMO, websites need copy "redisigns" and added functionality but many times unless the look is absolutely horrendous or the designer is extremely talented and can reskin it with a nice sleek design that does not adversely affect current business, traffic, rankings, or conversion, then the current design is usually ok.

Maybe it could use a style sheet with adjustable font sizes, an email form instead of a mailto:, a landing page to incorporate with social sites, a press release section, a newsletter, something else?

There is nothing like some analytics to back up a pitch for a new site, otherwise unless the site owner is big on getting new site designs for kicks, why would most people want one?