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bwnbwn - 8:09 pm on Dec 15, 2008 (gmt 0)
They do need a website redesign and the way I would go about it would be to find a competitor's site that was built in the same time period if possible and see what changes have been made to their site and when you locate a good one send them the archive link. Let them play with going back in time to see what changes have been made to another site in their sector. This will get them to looking more than anything else at the redesign since they can see how far advanced a competitor has come since 2002 Heck you paint your house every 3 years why not a site.
I look back at my website design back in 2002 personal and the business I work for and can't believe were I started and were it is now.