HugeNerd - 10:20 pm on Nov 20, 2008 (gmt 0)

Why not both? I know customers rarely ever know what they need or is best suited to their needs...but who doesn't appreciate a choice?
You then give your customers the ability to pick a customized solution or a canned solution.

Also, I am thinking it would be really, really easy for someone used to custom sites to create templated sites, but not necessarily the other way around.

You may also wish to offer a middle-of-the-road solution, i.e. customized templating. If a template site costs $10 and a custom sitee costs $100, I would make the "custom-template" site $90. Makes the upsell easier and helps them see the real value in customization. Common marketing technique for luxury items to force people to make bigger purchases!

[edited by: HugeNerd at 10:26 pm (utc) on Nov. 20, 2008]