Brett_Tabke - 4:27 am on May 27, 2002 (gmt 0)

I worked with a site a few months ago. The company is out of pocket for:

$14k to build
$4k monthly site maint fee.
$2k monthly online promotion budget.
$3k offline monthly promotion budget.

After nine months, average page views per day are just under 400 with 120 uniques.
Sounds like a smashing failure? Next stop, chapter13/f* company list right?

No so - the company is incredibly pleased with the results. The site has been responsible for over $1.5mil gross offline sales the last 8 months. With upsells, it will probably be $2 to 2.25 mil gross.

It was the most highly targetted campaign I've ever been associated with. They have a offline product that is targetted at a very select crowd (pony for a hood ornament crowd - and I don't mean a Mustang). They average $350 per customer to just acquire leads. They want the site to be responsible for just 1 sale per week and it's been averaging 1.5.

On the other hand, I know of a site that is doing 3 million page views a month and has trouble getting the site to pay it's shared hosting fees.

If you have the rankings under a quality spread of kw's, the actual traffic is all up to the keyword sector. Some kw's burn hot for awhile and fade (mp3). Those kinds can generate mass traffic for high rankings. Other kw's don't even show on any list you can find, yet are some of the best in business.