Christian_SEO - 3:55 am on May 27, 2002 (gmt 0)

I think it's really a multi-phase question... and I break the factors down like this:

1) Has the site been properly optimized for search engines?

2) Has the site been submitted to every search engine possible?

3) Has the site been submitted to all possible directories, and with "optimized" listing information?

The rest relates to the site itself...

4) Does the site look professional and present the subject material well?

5) Is the offer popular or obscure? Is it priced right?

6) Is the site designed to grab a visitor's attention on the target topic?

7) Does the site do anything to build trust? If they don't trust you, they are not likly to buy even if the offer is attractive.

So I think it's really getting qualified traffic to the site, and then making sure that they find what they are looking for.

In my experience, you can expect a 2-4 time increase in traffic and sales for a site that has been correctly optimized and submitted.

Thanks,
Christian