rogerd - 4:11 pm on May 15, 2002 (gmt 0)

JamesF, this is a tough one to answer - a lot depends on their product/service/market. A site dealing in a specialty industrial product may get just a few hits a day, but be successful if they are on-target visitors. A consumer oriented site may get thousands of visits per day, but not be successful as its competitors.

In dealing with small businesses, I think it's important to understand what they hope to get out of the site and manage their expectations. Some simply want a site which can be referenced on their business cards and print ads - they don't expect the web site to generate traffic on its own. Others (often unrealistically) think they will put the site up and will suddenly see a flood of orders.