aspdaddy - 1:35 pm on Jun 8, 2008 (gmt 0)

In my experience Face2face beats telephone and telephone beats email. But each is more expensive.

A couple of things have worked for me -

1 - Bring the punters to you, charge them a small amount if possible and then deliver a sales pitch disguised as something else. The dti/business links are really good for this. The people that attend these things are usually mature, male, Mds of family businesses and...very easy to sell technology to.

2 - Get a few people on the road 1 day a month, preferably 4pm onwards towards the end of the week, mid month and just turn up at companies asking to see the md/fd. After a few months of this you will know what works and what doesn’t.

Most of us hate receiving cold calls but the truth is, if you have the balls to do it, its one of the most effective ways to get sales.