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---- How to Cold Call Effectively


pageoneresults - 1:47 pm on Jun 2, 2008 (gmt 0)


I am interested in the other methods you spoke about.

One method is to find a medium sized Distributor/Manufacturer in your region and one that maybe fits with your area of expertise. Establish a relationship at that level and let "them" do the Cold Calling for you. It is definitely a longer selling cycle but once the first sale registers, its onward and upward from there as long as you've fulfilled your obligations and most likely to an above satisfactory level. You need that last part to set things in motion. You need to go above and beyond the call of duty as they say and really nuture that type of relationship.

Another method is to do the "Social Scene" at the traditional level. You know, hang out somewhere and enjoy life. But, while you're enjoying it, you can strategically promote yourself and become "the one" that everyone starts referring business to. I can tell you that when it comes to web design, development, anything Internet related, many consumers already have a bad taste left in their mouth by a previous company that didn't meet their "realistic" expectations. And if they see that one of their family, friends, business affiliations, etc. have done what they are trying to do, they are going to ask "who did it?" That's where you come in!

The above is not for the faint of heart. It requires a major commitment. This is not a part time gig unless you want a part time income. It may take a couple of years for things to really bear fruit or it could be less. Be ready to work 24/7/365 and "be there" for your clients when you are needed. I've found that "being there" and "getting things done" promptly, efficiently and, as close to perfect out of the gate, have been the driving force behind our growth.


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