trotline - 4:18 pm on Nov 19, 2007 (gmt 0)

"Content is King" and "It's the content stupid."

Both are company slogans used around here almost daily for the last 10 years.

I realize people have to eat and people have dreams. New and sometimes better entrepreneurs appear daily. The Internet is a strong lure for get rich quick schemes. yada-yada-yada

But the crowded Internet that has resulted from suppliers signing up affiliate site after site in hopes of getting their sales up is the main problem. If they get affiliates spread thin enough that no one affiliate ever reaches minimum payment their revenue is up even more. Free salespersons. who would have every thunk up that one? One large affiliate recruiter that sells software comes to mind but there are many others across the entire product spectrum. The hotter the content nitch, the more affiliates you find.

There needs to be higher standards for affiliate advertising sites. Right now all you need is a web site and they will sign you up.

Raise the bar on the quality of content required to become an affiliate and watch it thin out in a hurry.

2 more cents worth,
trot