graeme_p - 6:54 am on Nov 19, 2007 (gmt 0)

People who worry about how impressive your site looks are not interested in your content.

People who are actually going to read your content do into care how good it looks (although they do care about how easy it is to read and how easy it is to navigate).

I have seen a website killed, at least partly, by spending far too much on looks and loosing focus on the the content (this was a dotcom boom site I worked for, with millions of pounds in funding).