oddsod - 11:17 am on Nov 15, 2007 (gmt 0) I couldn't use adblock.
I pulled out a old PC magazine from the nineties. My guess is that 80% was ads. That's not including the bribes the mag got from hardware vendors for reviewing products/writing content/giving awards (Don't tell me it doesn't happen because I've been there, done that. It happens with every major PC mag).
I couldn't use adblock.