Well I have never thought that number one is the best spot. It's not like people are looking for something, go to one web site and then stop. So they will almost always go to number one, leave and go to another site. Number one will indeed get the most clicks, but not the most sales. I look at 3 or 4 sites, find the info I need, see the prices are all the same, probably not going back to number one to make the purchase.