Mardi_Gras - 1:41 pm on Apr 25, 2002 (gmt 0)

topr8 said (tongue in cheek):

IMHO then they have been misadvised about how to spend their budget...no one will visit and no money will be made.

I understand the sentiment. But it is important to keep in mind that not everyone who wants a web site is dependent upon customers discovering them on the web. Some of my clients are 100% dependent on the web. But others use their web sites as an adjunct to advertising they are already doing - either by adding the web address to newspaper ads, etc. or by posting signs in subdivisions saying "For prices, dimensions, etc. visit WWW...

For this type of client, the purpose of the site is not to create awareness but to provide the details, the color, and the appeal that a simple yard sign or newspaper ad won't provide. And to provide that extra "kick" to turn a potential buyer into a buyer.

I saw a post on this forum from a designer who said he would not build a site for someone who did not want to optimize for search engines. I think we need to keep in mind that clients' needs, just like clients (and us) are all different. That's what makes it interesting :)