rcjordan - 2:01 pm on Jun 21, 2000 (gmt 0) Edited by: rcjordan
"Exclusivity" usually means a higher fee, but SEO presents a unique problem in that you are likely to be advising on the same keywords and techniques to be applied to the same search engines. I think the question comes down to who will be providing the raw materials. If your client is in any way imparting his knowledge of the industry to you by selecting keywords and phrases, then I believe it would be unethical to later use that information against his best interest by helping someone to compete on those terms. If, on the other hand, his input is truly insignificant and you are providing the data from your own resources, then he should pay a premium for exclusivity.
Edited by: rcjordan