(Presuming what is normally called a CMS.)
Here's the deal with most small businesses that have not already taken the plunge into the Internet:
- I have a business to run, and don't have time or interest in learning something new and technical.
- I'm barely making it as it is, and don't see how investing all this money is going to help me. It's just going to cost me more money and create more work for me.
- I've tried this, paid someone thousands of dollars and got absolutely nothing out of it. Never again!
Although a standard slogan in business is "quality, fast, or cheap - pick any two, you can't get all three" many business owners will only take the leap if they can get all three. This is especially true for small businesses. The Internet scares them. So you have to bridge the three points above before you can even get them to consider it, then step up to the plate. It's almost more trouble than it's worth. :-(