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limbo - 12:16 am on Mar 15, 2007 (gmt 0)
Also, I try and call any leads if I have their contact info. The likely hood is that they are about to open their wallet, or close, so talking to them there and then can often win their confidence. For technical issues and support mail they'll get a quick reply, usually within an hour. For annoying clients who won't shut up - telephone. Amazing how a client will re-phrase their problem when confronted by a real voice.
If it looks like a new lead it'll get an immediate response. Or as immediate as possible. Forget looking desperate. If I can edge out the field in any way I jump at the chance. There's nothing quite like striking while the iron is hot.