ggrot - 2:07 am on Dec 18, 2001 (gmt 0)

From a non-statistical perspective (my own point of view), there are 2 types of purchases. There are niche items like Planet Ocean's newsletter or Joe Bob's Ice Cream and Fudge Maker Combination(Ok, I couldn't come up with a second example). There are also items that I can find in lots of places like more RAM for my computer or a palm m105.

For the sites with niche items, I am more inclined to buy if they've sold me on the product even if the site isn't really professional looking. But I also click away when I encounter simple hype. For the less niche products, I find myself going for the lowest price OUT of the stores which lend themselves to credibility and are easy to buy from(usability).