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tedster - 6:01 pm on Dec 7, 2001 (gmt 0)
1. "Free Shipping" When I worked in retail, we tested two coupons. One was $10 off any purchase over $100. The second was 10% off any purchase over $100. You may not believe this, but the $10 coupon had almost twice the redemption rate! -- Math trauma afflicts many people when you start talking percentages.
Two big winners for my clients:
2. Sales stated in $$$$ saved, not %%%% off