bigjohnt - 1:07 am on Nov 25, 2001 (gmt 0)

>They increased the font size.
>The conversion rate immediately went up more than 20%.

This is *so* important- with the aging of the online population, and the near certainty that the older group has more money and assumably poorern <but not necessarily poor> eyesight, this is the way to go.

Besides, I like the concept of giving the user control of their text.