FreeBee - 7:05 am on Nov 24, 2001 (gmt 0)

Mark_A
Your interpretation is correct, better than the classic text book definitions of demographics (either side of the Atlantic, north or south). Not sure if "psychographics" is a recognised term in the north (I was schooled south). It addes definition to the "mindset" of the target market.

Typically we try and target a specific type of person - they're very often either wealthy and mature or young-ish and pretty broke. The latter group potentially become good clients because they're likely to turn out wealthy like their parents. Both groups share common interests.

So back to the topic, building trust in 1 to 3 sentences? Understanding your target market is a pretty important step.