Mark_A - 10:46 pm on Nov 23, 2001 (gmt 0)

"3) Demographics" ?

FreeBee Do you not mean
ABC in your case = Buyers which is
1. Spending power = yes
2. With Real Enquiry = yes
3. looking to buy / for solution = yes
Need to get these people hooked and talking

your XYZ might be "Windowshoppers" .. not really looking or perhaps able to give any quality business .. so you need them to be happy to come back later if they become ABCs.

AB C1 C2 confuses me in your post because it is usually applied (in UK anyhow) to socio economic issues, profession, ecomomic circumstances etc rather than demography which I take to indicate population issues

Mike - you say "My STUFF is not that different than other sites STUFF in my industry" OK so your stuff may not have any visible USP but what about what you do with it or how you work?

Why should people buy from you rather than others??

Can you not develop a better relationship with your window shoppers to better convert them to customers sometime in the future...

I am sure I am doing much simpler things than you but the customer that is just signing up with me today I started a dialog with in February 2001 which eventually lead to him forgetting his current supplier and not even inviting him to quote.