Travoli - 4:49 pm on Nov 23, 2001 (gmt 0)

Hi Mark, since I don't believe I've had the chnce yet, welcome to WMW!

I totally agree with your philosophy. Where there is a relationship and on-going work between customer and service provider, being honest and reputable will reward you with great future opportunities.

The particular service I spoke of is a simple, one-shot, impulse buy, inexpensive purchase. Also, customers rarely refer other customers. ( I bet you have a million ideas of the service I am selling, but I promise it is totally innocent)

Competitors are being very "attention getting" in their ads, and the target market is not necessairily looking for obnoxious claims of superiority.

Well, thats what I am banking on :) Two very different situations. Which brings up a good point.

Got any broad generalizations about your industry that might help us answer you Mike?