Mark_A - 3:41 pm on Nov 23, 2001 (gmt 0)

"So that is my strategy. Look professional, look reputable, and maybe I will draw some quality customers. "

Travoli these are noble and common sense aims but offer a more cynical meaning.

Can I suggest a small change please?

"Be professional in all your actions, build a good reputation, do good work for quality customers."

The word "Look" implies appearance is everything, it is something but how about actual performance, do your existing customers refer you more business, they will if you are good, do you ask them to? Do they stay with you? etc etc .....
(no offence intended)

Mark