Travoli - 3:13 pm on Nov 23, 2001 (gmt 0)

I was thinking about doing the same thing Mike.

We are considering placing a text ad on a website which many competitors also advertise. I was looking through their self-written ads, noticing all of the multiple exclamation points!!!!!!!!!!!!

I thought to myself; Self, these all look like less-than-professional companies. Maybe there are customers that would appreciate a down-to-earth, professional ad.

So that is my strategy. Look professional, look reputable, and maybe I will draw some quality customers.