vincevincevince - 9:19 am on Oct 28, 2005 (gmt 0)

One thing with value pricing is that it doesn't have to mean you charge according the the value, it can be adopted just as a justification process.

Mom & Pop store, your website will bring you $1500 of business over the next year, so you can afford my $1000 price tag and will be in profit before next christmas.

Big corp, your website will bring you $150,000 of business over the next year, so you can afford my $1000 price tag and will be in profit before wednesday.

Both arguments are convincing, and, in my opinion, fair.